Most kids learn to play the game by Grade 3. Parents who recognize the scholastic benefits of chess get involved in their children's education by steering them towards chess.
The game is popular world-wide for players and fans, especially on-line and with ethnic groups whose cultures include chess. There are two main groups. First, ethnic groups where parents recognize the scholastic benefits of chess and direct their kids to chess (e.g., Russian, Jewish, Chinese, India). Second, Canadians who emigrated from cultures where chess is very popular (e.g., Russia, Eastern Europe, Cuba, England, Netherlands).